Shaping apparel collections through trend, culture and customer insight, and informed by design innovation. Ensuring cohesive visual language that reflects the present and evolves the brand forward.

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• Theme

• Colour

• Trend

• Sihouette, Materials, Trim Direction

• Customer Insight 

Apparel collections focused on purpose, sustainability, function, style, and material innovation to achieve a distinct identity, customer connection, and longevity in market.​

• Design Cohesive Collections

• Source & Develop: Materials, Trims

• Tech-packs, Sourcing, Development

• Factory collaboration

• Fit Sessions

• Wear-testing & Focus Groups

Apparel graphics and surface design that translate concept, colour, and material into cohesive visual systems and establish a distinct brand identity.

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Expert in variety of techniques:

• Placement Graphics​

• All-over Prints

• Woven plaids, dobby, novelty

• Sweaterknits: Intarsia, Jacquard, Stripes, Fairisle, Novelty Stitch

Translating vision into validated, actionable product strategies that ensure collections are differentiated, operationally viable, and align with growth objectives.

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• Whitespace Identifying

• Opportunity Mapping

• GTM Planning

• Cohesive Collection Strategy

• Long Lead Time Collections