Atelier Anderson / Apparel Design Direction

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Design

Vancouver Outdoor Apparel Designer

Apparel Design &
Creative Direction

ACHIEVE
CLARITY,
COHESION
& GROWTH

CYCLING APPAREL • HIKE TRAIL RUN • ACTIVEWEAR • OUTDOOR APPAREL • LIFESTYLE •

APPAREL DESIGN WITH PURPOSE
AND LONGEVITY

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CREATIVE DIRECTION

Shaping apparel collections through trend, culture and customer insight, and informed by design innovation. Ensuring cohesive visual language that reflects the present and evolves the brand forward.

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Apparel collections focused on purpose, function, style, and material innovation to achieve a distinct identity, customer connection, and longevity in market.

APPAREL GRAPHICS

Apparel graphics and surface design that translate concept, colour, and material into cohesive visual systems and establish a distinct brand identity.

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PRODUCT PLANNING

Translating vision into validated, actionable product strategies that ensure collections are differentiated, operationally viable, and align with growth objectives.

check out my work here.

In a crowded market,
clarity is the advantage.

DESIGNING FOR MENS & WOMEN'S...

TECHNICAL PERFORMANCE

Trail running, running, cycling, hiking, active mountain activities.

Studio classes, weight training, city activities.

OUTDOOR LIFESTYLE

Weekend adventures, camping, worn on the mountain and in the city.

Modern wardrobes and systems of dress supporting travel, work, and urban life.

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